Analyze B2B, B2C and C2C
Business
to business(B2B)
Business to business, also called B to B or B2B, is a
type of transaction that exists between businesses, such as one involving a
manufacturer and wholesaler, or a wholesaler and a retailer. Business to
business refers to business that is conducted between companies, rather than
between a company and individual consumers.
This model refers to a situation where one business
makes a commercial transaction with another. This typically occurs when:
·
A business is
sourcing materials for their production process (e.g. a food manufacturer
purchasing salt).
·
A business needs
the services of another for operational reasons (e.g. a food manufacturer
employing an accountancy firm to audit their finances).
·
A business
re-sells goods and services produced by others (e.g. a retailer buying the end
product from the food manufacturer).
Business-to-consumer(B2C)
Business-to-consumer (B2C) is an Internet
and electronic commerce (e-commerce) model that denotes a financial transaction
or online sale between a business and consumer. B2C involves a service or
product exchange from a business to a consumer, whereby merchants sell products
to consumers. A business that sells online merchandise to individual consumers
is categorized B2C. Experts have suggested that online B2C activities played a
vital role in shaping the Internet, despite the dotcom bubble burst in the late
1990s. While many online B2C business websites shut down at that time, an
electronic customer surge occurred shortly thereafter, which helped catapult
e-commerce activities. Companies took advantage of this by creating electronic
storefronts after discovering they could sell larger volumes of merchandise
through B2C models.
Customer-to-customer(C2C)
Customer-to-customer,
or consumer-to-consumer (C2C) is a business model that facilitates the
transaction of products or services between customers. involves the
electronically facilitated transactions between consumers through some third
party. A common example is the online auction, in which a consumer posts an
item for sale and other consumers bid to purchase it; the third party generally
charges a flat fee or commission. The sites are only intermediaries, just there
to match consumers. They do not have to check quality of the products being
offered.
EmoticonEmoticon