Should business firms be allowed to call cell phones with advertising messages based on location?



The app tracks a user’s location even when the app is not open. Instead, by default, the app automatically provides Foursquare with the phone’s GPS coordinates any time the phone is turned on, unless the user specifically opts out of such tracking. Persistent location tracking of this sort could provide Foursquare with an even more valuable data stream that it can sell. Foursquare claims that the services it provides are a fair trade for the data it collects; privacy experts, on the other hand, fault Foursquare for requiring that users opt out of being tracked rather than opt in.
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